Media trainings

15 years of experience in media trainings. Perfect preparation to successfully give interviews and place key messages when talking to the media.

Sven Kersten-Reichherzer

Guido Erroi
Regional Director Central Europe, Tellabs (2006)

“Having had a rather profound experience in Sales Business I was partly doubtful whether a media training would actually be able to get me some additional meaningful knowledge. I am not easy to get excited but the team at Schwartz PR managed to do this! With no false hesitation and with lots of creativity they confronted me with everything you could image when in contact with media. The ever recurring question of what is it that I want to present to the public about my company, why can a conversation quickly become a verbal nightmare? Despite all time pressure in my calendar the 1 day media training at Schwartz PR was very well invested and also made a lot of fun, too.”

Range of Services

Strategic Consulting

Strategic Consulting

  • Strategy Workshops
  • Business Development
  • Employer Branding
  • Campaign Development
  • Thought Leadership
  • Lobbying
  • Startup Consulting
  • Change Communication
  • Messaging Development
Corporate Communications

Corporate Communications

  • Reputations/Issues Management
  • Crisis Communication
  • Analyst Relations
  • In-House Communication
  • Financial Communication
  • Thought Leadership
  • CSR
  • Lobbying
  • Stakeholder Communication
  • Corporate Publishing
  • Storyline/Content Development
  • Speaker Placement
Product & Brand Communication

Product & Brand Communication

  • Brand Activation/Positioning
  • News Generation
  • App Communication & Marketing Support
  • Launch Communication
  • Marketing Communication
  • Test Equipment/Test Management
  • Testimonials
  • Sponsoring
  • Media Monitoring & Reporting
  • Market Research
  • Event Organisation
  • Competition Analysis
  • Radio Campaigns
  • Infographics
  • Content Marketing
Web & Content Creation

Web & Content Creation

  • Website Design
  • Visual Concept, Visual Communication
  • Web Content Development (Structure & Content)
  • Web Content Management
  • Video Consulting
Social Media & Digital Relations

Social Media & Digital Relations

  • Social Media
  • Community Management (Facebook, Google+, Twitter, Instagramm, Pinterest, Xing, LinkedIn)
  • Multi Channel Network Relations (YouTube)
  • Blogger Relations
  • Blog Management
  • Influencer Monitoring
  • Social Media Advertising
  • User Engagement, Activation, Acquisition
  • Content Planning, Production & Distribution
  • Campaign Development
  • Live Communication
  • Native Advertising
  • Contests
Media Relations

Media Relations

  • Trade Fair & Event Communication
  • Media Training
  • Editorial & Topic Planning
  • Storytelling
  • Pitching of Feautures and Topics
  • Rapid Response
  • Buddy Programme
  • Whitepaper, Case Studies
  • Interview Management
  • Press Conferences
  • Roundtable, Workshops with Journalists
  • Fireside Chat, Informal Background Meeting
  • Influencer Relationship Management


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