Media trainings

15 years of experience in media trainings. Perfect preparation to successfully give interviews and place key messages when talking to the media.
What our clients say...

Sven Kersten-Reichherzer

Guido Erroi
Regional Director Central Europe, Tellabs (2006)

“Having had a rather profound experience in Sales Business I was partly doubtful whether a media training would actually be able to get me some additional meaningful knowledge. I am not easy to get excited but the team at Schwartz PR managed to do this! With no false hesitation and with lots of creativity they confronted me with everything you could image when in contact with media. The ever recurring question of what is it that I want to present to the public about my company, why can a conversation quickly become a verbal nightmare? Despite all time pressure in my calendar the 1 day media training at Schwartz PR was very well invested and also made a lot of fun, too.”

Client’s Statement: Kabel Deutschland

“Schwartz Public Relations is an absolute reliable and creative PR and sparrings partner and therefore was almost a part of our internal press office. The well-connected team was always able to provide first class media contacts to whom we could successfully present our products, services and technologies. The agency is very well organized, always up to date and provided us with valuable insights on trends and new contacts, mainly in the social media field. The agency is also an experienced consultant who thinks independently and critically – e.g. in regards to setting up a topic agenda or executing surveys and reports. We can warmly recommend Schwartz Public Relations to any other company.”

“Marco Gassen,
Director External Communication, Kabel Deutschland”

Journalist reference

“I value the collaboration with Schwartz Public Relations because the agency has a very professional work ethic. I find working with them far more satisfying than with the other run-of-the-mill marketing agencies who can only communicate in advertising vernacular. As a trained journalist with experience in corporate communication, it irks me to deal with people who have absolutely zero product know-how. It’s great when someone does their job well: organizing talks, delivering information that the author can understand, providing enough “meaty content”... that’s exactly what Schwartz PR delivers.”

Svenja Hofert,
book author and freelancer for Internet World

Work Methodology

At the start of our collaboration, we will analyse your industry sector, your past PR measures, your company’s reputation among journalists, bloggers and analysts, as well as your visibility on the social web. Based on the results of this analysis, we will jointly discuss the goals, contents, and target-groups, and develop a PR concept that precisely fulfils your communications goals and budgetary constraints.

In close cooperation with you we will plan, agree and carry out the relevant PR activities. Depending on targets, we will help you to inform your customers of the achievements and developments in your company. Our measures will aim to position your enterprise as expert or opinion leader, provide you with an innovative industry profile, and publicise your know-how, or generate curiosity in your products or services.

We aim to make all our communications informative and stimulating. Our ongoing analysis of the latest hot-topics and trends being discussed within the media means we can develop strategies for your company that will place you at the heart of any relevant debate or even better, let you be the one who starts a debate. We write press releases in such a way as to offer a real incentive for the journalists’ or bloggers’ own work. Our contact with media representatives is shaped by trust, reliability, speediness, and expert knowledge. The media’s enthusiastic response to our endeavours demonstrates our sixth-sense for editorial methods and for developing media trends.


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