Team and Management

The team

Schwartz Public Relations’ consulting team has experts with outstanding track records in economics, journalism, communications and arts. Alongside their academic backgrounds, they have gathered in-depth experiences in the PR sector and have a keen intuition for communication and target-group-specific texts. In addition, they understand the needs of international corporations and national medium-sized companies, as well as the local media and journalists. Our longstanding success in the PR sector is a result of hard, meticulous, and precise work, paired with the strengths of every individual in the team.

Our consulting teams are split into different communications areas depending on the target group. Each team is led by a team leader who has at least six – and some even up to twelve years – of PR experience to show. They are responsible for strategically and tactically managing all accounts assigned to the team.

Management

Schwartz Public Relations was founded by Christoph Schwartz in Munich in 1994. As an owner-run agency, sustainability is the top priority for us. This concerns contact with colleagues, customers, suppliers and the media in equal measure. We rely on small units that enable the best possible personal care of our customers. These teams are led by experienced team leaders Dieter Niewierra, Sven Kersten-Reichherzer and Jörg Stelzer who are also members of the agency management. As the owner, Christoph Schwartz is involved in all strategic planning processes, as well as following the daily operational and tactical implementations within the teams.

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